SOFT POWER POLICY IN THE GULF ARAB STATES AND ARMENIA IN THAT CONTEXT
States around the world employ various tactics to ensure their security, attract investments and spread their influence. Soft power is one of the tools widely applied by governments worldwide. The Arab states of the Persian Gulf region are not an exception as they widely use that tool to reach their goals. This article discusses certain features and evolution of carrying out soft power policies by those states. It also represents how soft power is used in the context of relations between the United Arab Emirates and Armenia.
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